Abstract: Background The purpose of this research is to determine and analyze the relationship between product quality and sales promotions on customer loyalty and the role of customer satisfaction as a mediator. This research was conducted on CV. Gunung Tirta Mulia. whose address is in Bekasi, West Java, Indonesia
Materials and Methods: The entire research population was sampled, namely 64 customers. The data collection process uses a questionnaire........
Key Word: Customer Satisfaction, Product Quality, Sales Promotion, Customer Loyalty
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