Abstract: Company X as one of the tourism support services is considered to have an important role. This can be seen based on data released by the BadanPusatStatistik where in 2015 the number of passenger aircraft at the Airport I Gusti Ngurah Rai reached 4,276,790, and increased in 2016 reached 4,977,673. X Company which is one of the premium class airlines in Indonesia becomes the object to be studied. This research is shown to explain the influence of Customer Orientation of Service Employee (COSE) to Customer Retention.The sample used in this study as many as 165 respondents, taken by using purposive sampling technique with the criteria of respondent's minimum flight using X Company to Bali 2 times in one year. To answer the problem of research........
Keywords: Customer Orientation of Service Employee (COSE), CustomerSatisfaction, Commitment, Customer Retention.
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