Abstract: In India, the growth of the telecommunication sector can be attributed to the technological advancement, the policies of the government, the Digital India drive and the demographic dividend. With the launch of the Mobile number Portability (MNP), the customers are at ease to change their service providers while retaining the same number. The article attempts to understand the opinion of the customers of mobile service users on the factors influencing switching.The study tries to identify the dominant variables in each of the brand switching factors, examine the difference in the opinion of the customers on the brand switching factors, based on their gender and the inter correlation among the brand switching factors. A sample of 220 customersof mobile phone service providers were selected by convenience sampling. 200 questionnaires were complete and used for analysis. Suitable statistical tools were used to arrive at the findings and conclusions.
Key Words: Brand switching factors,MNP,mobile service providers,Telecommunication
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