IOSR-JBM   Volume-20 ~ Issue-7 ~ July-2018

Abstract: The primary purpose of this research is to determine students' satisfaction of Liverpool John Moores University (LJMU) based on service quality dimensions. This study also aims to discover relationships among different dimensions of quality service along with how students perceive quality service according to his/her different demographic profiles. This research is completely based on quantitative method (questionnaire survey) to collect data from respondents using core SERVQUAL method. Results chapter manifest required statistical testing such as, frequency, means, hypothesis testing (T-Test, ANOVA), regression, and factor analysis to critically examine and discuss the situation. This study also discuss how cultural, social, and geographic factors having influence over the satisfaction level and perception of quality in education. Finally, a model has been developed in relation to the findings that can be applied to the studied institution as well as other academic institutions.

Keywords: Service quality, Customer satisfaction, Student satisfaction

[1]. Abdullah, F., 2005. HEdPERF versus SERVPERF: The quest for ideal measuring instrument of service quality in higher education sector. Quality Assurance in Education, 13(4), pp. 305 – 328.
[2]. Aldridge, S. & Rowley, J., 1998. Measuring Customer Satisfaction in Higher Education. Quality Assurance in Education, 6(4), pp. 197-204.
[3]. Alves, H. &Raposo, M., 2009. The measurement of the construct satisfaction in higher education. The Service Industries Journal, 29(2), p. 203–218.
[4]. Baron, B. M. O., 2000. Student perceptions of service quality in a UK university business and management faculty. Quality Assurance in Education, 8(2), pp. 85 - 95.
[5]. Becket, N. & Brookes, M., 2006. Evaluating quality management in university departments. Quality Assurance in Education, 14(2), pp. 123-142.

Abstract: According to Peter F. Ducker, an "Entrepreneur is one who always searches for change, responds to it and exploits it as an opportunity." Schumpeter believes that 'economic development is possible if new combinations of factors of production are tried out. The person trying these combinations is known as – Entrepreneur and the process of doing so is known as Entrepreneurship.' An Entrepreneur is the person who through the process of entrepreneurship creates an enterprise. Entrepreneurs need technology for undertaking these responsibilities. The process of entrepreneurship involves the use of technology at every step whether it is idea generation, idea selection, resource assemblage, production and services, marketing............

[1]. Abhyankar, R. (2014). "The Government of India's Role in Promoting Innovation through Policy initiatives for Entrepreneurship Development" Technology Innovation Management Review, 11-17.
[2]. Manjunath, T., Nagesh, N. (2013), "Role of Science and Technology Entrepreneurs' Parks (STEPs) in Entrepreneurship Development : A Case Study" International Journal of Business and Management Invention, Volume 2, Issue 2, PP.- 39-48.
[3]. Bailetti, Tony, (2012), "Technology Entrepreneurship : Overview, Definition and Distinctive Aspects" IKET.
[4]. Other books and articles like – Howard, George, "the Role of Technology in Entrepreneurship" & Collins, Jim, "Good to Great." Other web pages and Databases.
[5]. www.wikipedia.org.

Abstract: This is a study of Indian firms pertaining to the strategy they adopt and implement in the market place. This is also about the factors that are most important in this market. The objectives of this research paper are to ascertain whether there is a relationship between contextual factors and strategy and/or marketing mix decisions of firms. There is also a need to know whether marketing mix decisions and strategy are correlated. That will throw light on the issue of firms following their strategy in the implementation stage as well. However, the primary objective in this paper is to understand and appreciate the factors that firms place more importance on in the conceptualization and implementation of strategy.It is found from the analysis that product quality, on time delivery, and meeting customer expectations are the most important factors for succeeding in the market. In the final analysis, it is all about product-market (customer). Also, marketing strategy and marketing mix decisions are quite similar. However, there is very weak correlation between contextual factors and strategy of firms..

Keywords: Contextual factors, Strategy, Marketing Mix, Firms.

[1]. Alsem, K, J.; & van der Heide, B. (1996). Marketing orientation and strategies in the Netherlands; (B02 ed.) Groningen: University of Groningen, SOM research school.
[2]. Ataman, Berk M., Van Heerde, Harald J., Mela, Carl F.; The Long-Term Effect of Marketing Strategy on Brand Sales; Journal of Marketing Research; Vol. XLV11, October 2010, 866-882.
[3]. Azadi, Siamak; Rahimzadeh, Elham; Developing Marketing Strategy for Electronic Business by Using McCarthy‟s Four Marketing Mix Model and Porter‟s Five Competitive Forces; Emerging Markets Journal; 2012, Vol. 2.
[4]. Baack, Daniel W, Boggs, David J; The difficulties in using a cost leadership strategy in emerging markets, International Journal of Emerging Markets, Vol. 3 No. 2, 2008, pp. 125-139.
[5]. Bertalanffy 1955 An essay on the relativity of categories. In: Philosophy of Science, 225, 243-263.

Abstract: As it is vital to check on the internal capability of a firm, it is more advantageous to evaluate the scope of the strategy and the effectiveness so that a firm becomes saturated with unique competitive advantage vis a vis its resources and capabilities. The research aimed at analyzing effectiveness of differentiation strategy on business performance of Kenyan Betting Companies. The study used a survey research design. The study targeted 90 employees in the various 7 betting business. These are Sport pesa, Betway, Mcheza, Betin Kenya, Bet yetu, Betika and Elite bet. Data were collected using questionnaires. Descriptive statistics was used to analyze the data with the help of Statistics Package of Social Science (SPSS) in determining the extent of implemented competitive strategies..........

Keywords: Differentiation, Strategy, business performance

[1]. Cavusoglu, H., H. Cavusoglu, S. Raghunathan (2010), "Selecting A Customization Strategy Under Competition: Mass Customization, Targeted Mass Customization and Product Proliferation," IEEE Transactions on Engineering Management, 54(1), pp. 12-28, British Columbia University.
[2]. Barney, J. B., & Hesterly, W. (2013). Strategic management and competitive advantage: Concepts and cases. Upper Saddle River, NJ: Pearson Prentice Hall.
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[4]. Caroline (2014) Current business innovations arch types Archetypes: competitive intelligence July Review.
[5]. Carpenter and Moore (2016). Competitive Intelligence into Business Knowledge: Journal of business Strategy, July/August.

Abstract: The One Belt One Road (OBOR)Initiative which started in the year 2013 is made up of the Silk Road Economic Belt (SREB) and the New Maritime Silk Road (NMSR). It is considered by many as the revival of the former silk route which has existed since the Han and Tang Dynasties. The main aim or objectives of the One Belt One Road (OBOR) initiative is to steam up trade between the People's Republic of China and other countries most especially with neighboring Asian countries. This paper employs the use of a qualitative research method where through the review of written literature, the possible (future) implications of the one belt one road were discussed. Very little (almost nothing) has been written by other researches concerning the implications of the OBOR initiative.............

Keywords: One Belt One Road, possible implications, Ghana

[1]. Aheto, D., (2014), ―The Role of Foreign Direct Investment in Ghana's Infrastructure Development‖, http://ugspace.ug.edu.gh.
[2]. Ajayi, S. Ibi (2004), ―The Determinants of Foreign Direct Investment in Africa: A Survey of the Evidences‖ Paper presented at the IMF/AERC Special Workshop on the determinants of Foreign Direct Investment in Africa. December 2-3, Nairobi, Kenya.
[3]. Ajayi, S. Ibi (2007),―FDI and economic development in Africa‖, (Department Of Economics, University Of Ibadan, Ibadan, Nigeria)

[4]. Aosa, Liuying (2006), "加纳商界的上海人朱亦念/Zhu Yinian, a Shanghai person in Ghana's world of commerce", Xinhua Monthly Tianxia, retrieved 2009-04-01.

[5]. Austin Strange, Bradley C. Parks, Michael J. Tierney, Andreas Fuchs, Axel Dreher, and VijayaRamachandran (2013) China's Development Finance to Africa: A Media-Based Approach to Data Collection. CGD Working Paper 323. Washington DC: Center for Global Development. http://aiddatachina.org/projects/28056

Abstract: The magnitude of any disaster generally determines the level of response required in its aftermath and simply saying, as the magnitude goes up, the need for emergency suppliesincreases. Efficient supply chain management, which ensures the flow and storage of goods and services from the point of origin to the point of consumption, is thus very crucial in disaster response operation. Any untoward disruption in this chain only increases the agonies of disaster victims questioning their lives occasionally. Thus countries, in general, should keep their international airports operational round the clock to effectively handle the humanitarian assistance pouring in from across the globe in the event of any large-scale disaster, earthquake for example. This study is aimed at identifying the difficulties Nepal faced with its only international airport – Tribhuvan International Airport (TIA) leading to disruption...............

Keywords: Supply Chain Management, Earthquake Response, Humanitarian Assistance, International Airport.

[1]. Aircargonews (2015, April 28). Air industry responds to Nepal earthquake. Retrieved from http://www.aircargonews.net/news

[2]. Chen, I. J. and Paulraj, A., 2004. Towards a theory of supply chain management: The Constructs and Measurements. Journal of Operations Management, 22 (2), pp. 119-150.

[3]. Cole, W. (2015, May 6). U.S. Pacific Command humanitarian relief effort underway in Nepal. Retrieved from http://www.staradvertiser.com/2015/05/06/breaking-news

[4]. Conner, A. (2015, May 7). 36th Contingency Response Group Expands US Military Support to Nepal. Retrieved from http://www.pacom.mil.

[5]. Dearden, L. (2015, 13 May). Nepal earthquake: British Chinooks banned from delivering aid in case they blow roofs off. Retrieved from http://www.independent.co.uk..

Abstract: Entrepreneurship is considered as one of the most important factors contributing to the economic development of the society. Entrepreneurs have been considered instrumental in initiating and sustaining socio economic development. Entrepreneurs perceive new opportunities and seize them with super normal will power and energy, essential to overcome the resistance that social environment offers. Development of entrepreneurship among women is a major step to increase women participation in the process of economic development. It will speed up economic growth, and provide employment opportunities for women resulted in improving the economic independence, the year 2000 was declared as the year of Empowerment of Women in India and National Policy for Empowerment of Women was formally announced in 2001. The definition of s women entrepreneur promoted............

[1]. Angayarkanni, "Problems of Women entrepreneurs in India", Southern Economist, February, 2010, Vol.48, No.19, pp,44-46
[2]. Dr Rana Zehra Masood,, "Emergence of women-owned businesses in Indian insight", 2011.
[3]. V Krishnamoorthy and R Balasubramani (April 2014) Motivational Factors among Women Entrepreneurs and Their Entrepreneurial Success: A Study, International Journal of Management Research & Business Strategy, Vol. 3, No. 2, April 2014
[4]. world bank Group(2014), Supporting Growth-Oriented Women Entrepreneurs: A Review of the Evidence and Key Challenges, Innovation, Technology & Entrepreneurship Policy Note sep-2014
[5]. Priyanka Sharma Gurnani (2014) Changing Status of Women-owned Enterprises in India. An Insight, Global Journal of Finance and Management. ISSN 0975-6477 Volume 6, Number 9 (2014), pp. 933-944.

Abstract: Competition In The Manufacturing Support Industry Today Is Very Tight, Many Similar Competitors Offer Similar Services And Products. Competition Is Not Only In Product Sales But Also In Terms Of Service Quality. Currently Pt X Is Facing A Significant Problem That Is The Decline In Sales Turnover From Year To Year. Declining Sales Turnover Indicates That There Are Things That Need To Be Improved And Improved In Internal Pt X Itself Where This Problem From Year To Year Cannot Be Overcome. The Research Focused On The Aspect Of Service Quality, Customer Satisfaction, And Customer Loyalty Where Based On Experience During This Aspect Which Often Got Many Complaints From Customers. The Research Was Conducted By Distributing Questionnaires................

Keywords: Quality Of Service, Customer Satisfaction, Customer Loyalty

[1]. Akbar, M. Muzahid, Dan Parvez, Noorjohan, 2009, Impact Of Service Quality, Trust, And Customer Satisfaction On Consumer Loyalty, Abac Journal, Vol. 29, No. 1, Pp 24-38.
[2]. Amir, Taufiq, 2012, Dinamika Pemasaran, Jakarta : Pt Raja Grafindo Persada.
[3]. Ariani, Wahyu, 2009, Manajemen Operasi Jasa. Yogyakarta : Graha Ilmu.
[4]. Aryani, Dwi., Dan Rosinta, Febrina., 2010, Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Dalam Membentuk Loyalitas Pelanggan, Jurnal Ilmu Administrasi Dan Organisasi, Vol. 17, No. 2, Hal. 114-126.
[5]. Aydin, Kenan., Dan Yildirim, Seda., 2012, The Measurement Of Service Quality With Servqual For Different Domestic Airline Firms In Turkey, Serbian Journal Of Management, Vol. 7, No. 2, Pp. 219-230.

Abstract: In 2008, X Company as the sole provider of electricity in Indonesia tested first the application of prepaid electricity. Some expectations with the implementation of this prepaid electricity for customers, include electric power saving, ease in controlling the household budget, reduce electricity subscription fee every month, and declining numbers of electrical leakage in the community. As for company itself as the provider of the application of prepaid electricity can speed up the cash inflow for the company, reduced electricity arrears, as well as ease in calculation of electric power needs to be supplied to the public. Through the benefits to be gained from these prepaid electricity, the company expect the number of prepaid electricity users can be increased. To support the prepaid electricity program, the company launch prepaid migration program free of charge. This program is valid for existing customers who want to switch from postpaid to prepaid meter, or for people who need a new installation.A business model canvas (BMC) and SWOT analysis are used as the analysis tool..

Keywords: Electricity,Prepaid,Business Model Canvas,SWOT Analysis

[1]. Osterwalder, A. & Pigneur, Y. Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers. Campus Verlag GmbH Frankfurt am Main. 2010
[2]. Urban, M., Klemm, M., Ploetner, K, O. & Hornung, M. Airline Catagorisation by Applying the Business Model Canvas and Clustering Algorithms. Journal of Air Transport Management, 5. 2018
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[4]. Ghozali, I, 2014, Structural Equation Modeling-Metode Alternatif dengan Partial Least Square, Edisi Keempat, Badan Penerbit Universitas Diponegoro, Semarang.
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Abstract: This study attempts to examine the intention of homebuyers to purchase green homes in Sabah. The extended Theory of Planned Behavior (TPB) served as a framework for identifying the drivers of green purchasing behavior and their relative importance. Specifically, the objective of this study is to examine the effect of attitude, subjective norms and perceived behavioural control on intention to purchase green house. In addition to that, environmental concern and perceived self-identity are incorporated into the model as the antecedents, influencing not only one's attitude towards a green home, but also directly towards intention to purchase green homes. Data were collected from potential homebuyers in Sabah, and analysed using Partial Least Squares Structural Equation Modelling. The findings suggested that all claimed hypotheses were supported except for social norms predictor. Implication and contribution of the study were discussed to justify the significance of this research.

Keywords: Environmental Concern, Green home, Intention, Partial Least Square Structural Equation Modelling, Theory of Planned Behaviour.

[1]. T. H. Tan, Use of structural equation modeling to predict the intention to purchase green and sustainable homes in Malaysia, Asian Social Science, 9(10), 2013, 181-191.
[2]. T. J. Madden, P. S. Ellen, and I. Ajzen, A comparison on the theory of planned behavior and the theory of reasoned action, Personality and Social Psychology Bulletin, 18, 1992, 3-9, http://dx.doi.org/10.1177/0146167292181001
[3]. R. Robbinson, and C. Smith, Psychosocial and demographic variables associated with consumer intention to purchase sustainably produced foods as defined by the Midwest Food Alliance, Journal of Nutrition Education and Behavior, 34(6), 2002, 316-325, http://dx.doi.org/10.1016/S1499-4046(06)60114-0
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Abstract: In 2018, PT GGG plans to develop a new factory in Karawang area, West Java. Management will require the new plant will also be supported with a factory of packaging. Currently PT GGG is faced with three options in fulfilling the development plan of the packaging factory is whether to move an existing machine from the factory in Surabaya or still buy new machines from Switzerland or France in accordance with the needs of the company. The most feasible investment option chosen by PT GGG to increase its packaging production capacity by 30% at a new plant in Karawang West Java is the second alternative of purchasing a new machine from Switzerland. The alternative.............

Keywords: NPV, IRR, Capital Investment, Investment in Java, Packaging Plant

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Abstract: Life insurance is a financial security tool which gives an assertion to the life insured for the protection of the family members in his absence. The organization offers the family with a promised sum of money at the inception of the Contract. Life insurance thus guards ones family from pecuniary catastrophe acting as defensive shield. Life insurance policies also acts as a systematic investment to meet the financial goals that you experience during your lifetime such as buying a new car, getting your children educated or married and ensuring that your post retirement life is the identical to standard of life at his working times. The compensation of losses incurred due to death of the earning member at unexpected time is completed by insurance Companies, the perception of the life assured is that life insurance plans are the proficient gears to provide the monetary support. An Individual...........

Keywords: Principles of Life insurance, Utmost Good faith, Claim Settlement, life insuranceCompanies, Underwriting, Consumer Perception

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