IOSR-JHSS   Volume-26 ~ Issue-12 ~ DEC. 2021

Abstract: In spite of the call to involve male partners in antenatal care, their involvement is still low in low and middle level countries. Previous research has demonstrated that male partner involvement is very vital in the optimization of antenatal care services and leads to better maternal neonatal health outcome. This study explored the effects of cultural factors in male partner involvement in antenatal care in Kamenu Ward, Kiambu County. It looked into the effects of cultural factors such as cultural beliefs, taboos and segregated gender roles on male partner involvement in......

Keywords: male partner involvement, utilization, antenatal care

[1]. Akinpelu, O. & Oluwaseyi, O. (2014). Attitude and Practice of Males towards Antenatal Care in Saki West Local Government Area of Oyo State, Nigeria. Advances in Life Science and Technology, 22, 56-62.
[2]. Asefa, F., Geleto, A., & Dessie, Y. (2014). Male partner's involvement in maternal ANC care: The view of women attending ANC in Hararipublic Health Institutions, Eastern Ethiopia. Science Journal of Public Health, 2(3), 182-188.
[3]. Ditekemena, J., Koole, O., Engmann, C., Malend, R., Tshefu, A., Ryder,R., & Colebunder, R. (2012). Determinants of male involvement in maternal and child health services in sub-Saharan Africa: a review. Reproductive health journal, 9(12), 234-48.
[4]. Doe, R. (2013). Male partner involvement in maternity care in Ablekuma south district, Accra, Ghana.
[5]. Government of United Kingdom. (2014) Press release: new right for fathers and partners to attend antenatal appointments.

Abstract: The trope of the song-and-dance routine is globally recognized as a characteristic marker of popular Hindi cinema in Mumbai widely known as Bollywood. The cinematic song is a text expressed through lyrics and portrayed through choreographed dance with the potent capacity to intensify the viewing experience. The genre of dance characterised by a spectacular and excessive nature, performed within the musical space of commercial cinema is popularly known as an item number. This dance is usually portrayed as the visual embodiment of desires and fantasies communicated by seductive facial and bodily expressions of the item girl. Dance costume is mobilised as a signifier of dramatic expression in sartorial code. In this context, the focus is on relationship between item

Key Words: Bollywood, choli blouse, item number, item girl, seduction.

[1]. Barthes, R. G. (1959), Language and Clothing, in The Language of Fashion (eds. A. Stafford and M. Carter, trans. A. Stafford), Oxford: Berg. Pp 21-27.
[2]. Bruzzi, S. (1997), Undressing Cinema: Clothing and Identity in the Movies, London and New York: Routledge.
[3]. Booth, G. D. (2008), Behind the Curtain: Making Music in Mumbai's Film Studios, New York: Oxford University Press.
[4]. Calefato, P. (2004), The Clothed Body, London: Berg
[5]. Calefato, P. (2010), 'Fashion as Cultural Translation: Knowledge, constrictions and transgressions on/of the female body', in Social Semiotics. Vol. 20, No. 4.

Abstract: Every business is established to earn maximum return; therefore there is a need to evaluate profitability analysis of sample sugar factories in Karnataka. To know whether the profits earned by the sample factories is sufficient or not. Also to know whether sample sugar factories fulfil the requirements of shareholders and other stakeholders or not. Profitability analysis with reference to return on investment in sample sugar factories in Karnataka is undertaken. The study for this purpose evaluate the assets turnover ratio and also takes into account takes into account the profit margin of sugar factories....

[1]. Khudsiya Zeeshan, Syed Azhar, S Srinivasa Murthy, " Profitability Analysis of Selected Private Equity Funds in India", The Journal of Private Equity Summer, Vol-22, Issue-3, 2019, Pp. 56-63.
[2]. S.K.Tanwar, S.S.Chowhan., "Liquidity Management and Profitability: A Study on Selected Public Sector Companies in India", European Academic Research, Vol-2, Issue-7, Oct 2014, Pp.9960-9979.
[3]. Ambika T., "A Study on Profitability Analysis of Selected IT Companies in India", International Research journal of Management and Commerce, Vol-4, Issue-2, Nov 2017 Pp.702-710.
[4]. Pandit Kumar Kanujiya, "Analysis of Working Capital and Profitability: An Evident Study of Selected FMCG Companies in India", International research of Management and Commerce, Vol-5, issue-3, Mar 2018, Pp.388-402.
[5]. Senthil Kumar K., Sengottaiyan A., "Determining the Profitability of Selected Textile Companies in India", International Journal in Management and Social Sciences, Vol-4, Issue-12 Dec 2016, Pp.103-115.

Abstract: Top-down processing happens when our general knowledge guides our specific perceptions. When we utilize top-down processing, our ability to understand information is influenced by the context in which it appears (Vinney 2019). In fact, top-down processing plays an important role in our interactions with our environment. Our five senses are constantly taking in information. At any given time, we are experiencing different sights, sounds, tastes, smells, and ways things feel when we touch them. If we paid attention to each one of our senses all the time we'd never do anything else. Top-down processing enables us to streamline the process by relying on context and our pre-existing knowledge to understand what we perceive. If our brains didn't employ top-down processing our senses would.....

Keywords: Top-down processing, teachers and students' perceptions, listening comprehension skills

[1]. Al-Qaraghooly D. A. & Al-Bermani H. K. K. (2010). The Effect of Top-Down and Bottom up Processing on Developing Efl Students' Listening Comprehension. Retrieved October, 2015 from http://www.iasj.net/iasj?func=fulltext&aId=17458
[2]. Bailey, KM & Nunan, D (1996). Voices from the language classroom: qualitative research in second language education, Cambridge University Express, New York.
[3]. Chou, M.H. (2015). The influence of Topics on Listening Strategy Use for English for Academic Purposes, English Language Teaching, Vol.8 No.2, Canadian Center of Science and education.
[4]. Dahlberg, L & McCaig, C. (2010). Practical Research and Evaluation: A Start-to-Finish Guide for Practitioners, SAGE Publications.
[5]. Gilakjani, AP &Ahmadi, MR. (2011). 'A study of factors affecting EFL learners' English listening

Abstract: The concept of value co-creation and value co-production are receiving more and more attention. Consumer's interaction with the service provider is becoming a popular phenomena to value creation especially in health and hospitality industries. In this kind of relationship, the consumer must actively participate for value to be created. Co-creation concept also seem to be currently applied in event planning . In event planning the consumer take a very active role to ensure that the expected value on the outcome is achieved. The supplier becomes the facilitator towards the value sought by the consumer. This paper seek to determine the application of co-production in events planning . The elements that describes the consumer in the interaction is the level of self-efficacy, customer susceptibility to control an outcome and customer value anticipation on the outcome of an event.

KEY WORDS: Co-production; customer control; Event planning self-efficacy; value anticipation; Value creation

[1]. A.F., Payne, K. Storbacka, &, P., Frow 2008, 'Managing the co-creation of value', Journal of the Academy of Marketing Science 36(1), 83–96.
[2]. A., Payne, K., Storbacka, , P. Frow & S. Knox, 2009, 'Co-creating brands: Diagnosing and designing the relationship experience', Journal of Business Research
[3]. C.K. Prahalad, & V. Ramaswamy, 2000, 'Co-opting customer competence', Harvard Business Review 78 (January–February), 79–87.
[4]. C.K. Prahalad, & V.Ramaswamy, 2003, 'The new frontier of experience innovation', MIT Sloan Management Review 44(4), 12–18. Prettiness
[5]. C.K. Prahalad, & V.Ramaswamy, 2004, 'Co-creation experiences: The next practice in value creation', Journal of Interactive Marketing 18(3),

Abstract: Human immunodeficiency virus (HIV) is a leading cause of global burden of disease. Recently, significant progress has been made in increasing access to antiretroviral therapy (ART) for people living with HIV to suppress the replication of the virus. Suppressed viral replication facilitates restoration of the immune function and significantly reduces the risk of onward HIV transmission. Despite the increasing access to ART, compelling evidence indicate suboptimal levels of viral suppression among adolescents in many low-resource settings. This has been associated with failure of adolescents to adhere to medication due to stigma. The purpose of this study was.......

KEY WORDS Prevalence, HIV-related stigma, HIV infected adolescents

[1]. Aggleton P., & Parker R. (2003). HIV and AIDS-related stigma and discrimination: a conceptual framework and implications for action. Social science & medicine, 57(1), 13–24.
[2]. Ateba F., Fomenou A., Landefeld C., & Msellati P. (2018). Prevention of Mother-to Child Transmission of HIV in Yaounde: Barrier to Care. AIDS care, 30(1), 116–120. pmid:29034724
[3]. Atwood, A., Gobeh, M.,Harris, A., Kennedy, B.,Taylor, H., & Quaqua, M (2012). HIV/STD risk behaviors among in-school adolescents in post-conflict Liberia. J Assoc Nurses AIDS Care. 2012;23 (4):350–60
[4]. Bekker G., & Hosek S. (2015). HIV and adolescents: focus on young key populations. Journal of the International AIDS Society, 18(2Suppl 1).
[5]. Bendavid E, Young SD, Katzenstein DA, et al. (2008) Cost-effectiveness of HIV monitoring strategies in resource-limited settings:a southern African analysis. Arch Intern Med. 2008;168(17):1910-1918.

Abstract:Aim: The aim of this study was to determine the relationships between the individual components of self-esteem and the variables related to the active use of social networking sites.
Method: 110 people participated in the online questionnaire surveys. Two research tools were used: the own questionnaire on the use of social media and the MSEI Multidimensional Self-Assessment Questionnaire.
Results: Participants who use more social networking sites have higher scores in the dimension of leadership skills. Assuming the existence of statistically significant relationships between the preferred place of using social networking sites and the......

Key words: self-esteem components, social networks, virtual profile

[1]. Aboujaoude, E. Wirtualna osobowość naszych czasów. Mroczna strona e - osobowości. Przeł. Robert Andruszko (2012). Wyd. UJ.
[2]. Andreassen, C. S., Torsheim, T., Pallesen, S. (2014). Predictors of use of social network sites at work a specific type of cyberloafing. Journal of computer - Mediated Communication 19(04), 906- 921. https://doi.org/10.1111/jcc4.12085
[3]. Duval, S., Wicklund, R. A. (1972). A theory of objective self awareness. Academic Press.
[4]. Gonzales, AL., Hancock, JT. (2011). Mirror, Mirror on my Facebook Wall: Effects of Exposure to Facebook on Self-Esteem. Cyberpsychology, Behavior, and Social Networking, 14 (1-2), 79-83 https://doi.org/10.1089/cyber.2009.0411
[5]. Hansen, A. (2015). Communication, media and the social construction of the environment. doi:10.4324/9781315887586-12