Abstract: Tourism and Travel sector is essential in growing the economies and social well-being of nations. One of the sub-sector in the center of advancing this course is hotel industry as it plays a major supportive role of ensuring comfortable stay for the visitors through meeting their gastronomical, lodging and other related auxiliary needs. However, the industry is usually faced with performance issues both from internal and external influences such as economic crisis and sparling operation costs. Itthus adopts strategies to improve on its performance and mitigate on emerging issues and challenges. Value co-creation is one of such strategy which aims at promoting collaboration among parties involved in direct interactions so as to generate mutual value. It comprises different components among them the learning process where parties involved in value co-creation learn from each other thereby enriching the.....
Keywords: Learning Process, Value co-creation, Hotel performance.
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