Abstract: Background: This study aims to explore the factors influencing the growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia's tourism sector, focusing on the roles of product and service quality, communication networking, and information technology, with branding as a mediating variable.
Materials and Methods: The findings indicate that branding has a significant direct impact on MSME growth, while information technology contributes significantly.....
Keyword: MSME growth, tourism sector, product quality, communication networking, information technology, branding.
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