Abstract: We investigated the shift in gender role attitudes in children after being exposed to counterstereotypical media representations in a repeated measures experiment. Eighty-eight Kiwi children (42 girls and 46 boys) participated in this study. On average, they were 7.34 years old (SD = 2.18). Participants were randomly assigned to the Counterstereotypical (experimental) Group and the Stereotypical (control) Group. Attitudes were recorded before and after 3 weeks of watching short videos. The results indicated that children who watched princes and princesses undertaking counterstereotypical activities reported less stereotyped attitudes towards men and women's roles in the society. Our findings suggest that children's media must be mindful of the characters they portray since those can impact children's attitudes
Keywords: Disney princess, gender stereotypes, princess movies.
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