Abstract: Researches have shown that Agribusiness entrepreneurship provide mainstay for majority of small-scale farmers. The study aimed to established the effect of productivity in agribusiness on the wellbeing of small-scale farmers in Murang'a County. The study used innovation, collaboration, and networking theories. Target population was 337,042. Calculated at 31 percent of Murang'a county 2019 population census of 1,056,640 people. 31 percent was estimated to represent the population of poor small-scale farmers who depended on agribusiness for their wellbeing. Descriptive research design was used. A sample size of 384 participants was used to represent the target population.......
Key words Agri-Business, Value Chain Development. Innovation
[1]. Esther, M.M., (2016). Stake Holders Affecting Access Of Women Enterprise Funds By Women Groups In Nakuru County, Kenya. International Journal Of Economics, Commerce And Management, Vol. Iv, Issue 10.
[2]. Kariuki, D., Kimuyu, And Nyangera, (2016). Rural Electricity And Microenterprise Performance: Some Lessons From Murang'a, Kenya. International Journal Of Economics, Vol.1, Issue 1, Pp.31-45
[3]. Kiamani, D.N., Et Al., (2016).Youth Employment And Entrepreneurship In Murang'a County. University Of Nairobi, School Of Economics.
[4]. Kinyua, D., (2014).Effects Of Porter's Generic Competitive Strategies On The Performance Of Saving And Credit Cooperatives In Murang'a County. Jomo Kenyatta University Of Agribusiness And Technology.
[5]. Korir, H., Et Al., (2015). Influence Of Social Capital On Producer Groups' Performance And Market Access Among Smallholder French Bean Farmers In Kirinyaga County. Journal Of Economics And Sustainable Development, Vol. 6, No. 2..
