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Paper Type | : | Research Paper |
Title | : | Television Viewing- A paradigm Shift – Impact of Advertisement a Case study of SunNXT app |
Country | : | India |
Authors | : | Dr.Padmaja Arvind |
: | 10.9790/0837-2208160104 |
Abstract: The Indian population is highly diversified into metropolitan, sub-urban and rural regions. The urban population of India is highly active on the internet whereas the rural people are gradually emerging on the modern media platform. Initially, radio was the primary source of entertainment in India.The emergence of television boosted the entertainment industry and people got highly engaged on it. Television as a medium has played a significate role in the entertainment sector. The growth of private channels has brought greater impact among the viewers. Variety of programmes are organised and it has reached millions of audience. The rapid growth of technology facilitates the viewers the all new digital to see programmes though they are not able to view during the actual telecast.
[1] https://www.youtube.com/watch?v=vTNybY8ssXI
[2] https://www.youtube.com/watch?v=5f1Dbu1O0mA
[3] https://www.youtube.com/watch?v=LBtZvgrW92g
[4] https://www.youtube.com/watch?v=qZEGYEpFuQg
[5] https://www.youtube.com/watch?v=YLRoYuFcEEQ
[6] https://www.youtube.com/watch?v=KJpaNfT8KFM
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Paper Type | : | Research Paper |
Title | : | Chinese Angle in India-Myanmar Relations |
Country | : | India |
Authors | : | Ashok Kumar |
: | 10.9790/0837-2208160509 |
Abstract: Myanmar is strategically important to India as it is the only country in Association of South East Asian Nations that shares border with India. Myanmar can act as a golden bridge between India and ASEAN. Myanmar is India's golden gateway and it could be the required impetus to realize India's Act East Policy. India needs to improve it's connectivity and relationship with both Myanmar and Thailand if AEP has to be a success for India. China has asserted itself through its trade and economic relations with Myanmar by taking up large infrastructure projects in the country. India's policy of Cooperation in different multilateral forums such as ASEAN and BIMSTEC strengthen the relationship between the two countries.This research paper analyse the importance of India-Myanmar relations and China's influence in Myanmar in present scenario.
Keywords: Act East Policy, BIMSTEC, ASEAN, North Eastern Region
[1] A. Bhattacharya and D. Chakraborty (2011), "India's Cross-Border Infrastructure Initiatives in South and Southeast Asia", The International Spectator: Italian Journal of International Affairs, Vol.46 (2), P. (110) [2] A S Lamba, "Is India risking alienating its strategic Northeast?",South Asia Monitor, 19 August 2012 http://southasiamonitor.org/detail.php?type=sl&nid=3699 (Accessed on 25 Nov 2014)
[3] A sundaram (2013), "Look East Policy", International Journal of Advancements in Research & Technology, Vol. 2(5)
[4] Pushpita Das(2013), "India-Myanmar Border Problem: Fencing not only the Solution", IDSA Commenthttp://idsa.in/idsacomments/IndiaMyanmarBorderProblems_pdas_151113(Accessed on 15 October 2014)
[5] R. Bhattacharya(2010), "Does Economic Cooperation Improve Security Situation: The Case of India-Myanmar Relations", Asia-Pacific Journal of Social Sciences, Special Issue No.1, p. (74)
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Abstract: The aim of this study was to determine the effect of Corporate social responsibility (CSR) marketing on performance of Non-Governmental Organizations (NGOs) moderated by technological factors. The study collected data from 122 NGOs operating in Nairobi City County in Kenya. Data was analyzed using regression analysis. The study revealed that there is a statistically significant positive linear relationship between corporate social responsibility marketing practices and performance of NGOs, r adjusted =0.398 and p value of 0.0005. However, technological factors did not have significant moderating................
Key Words: Corporate social responsibility, Marketing, Technological factors, Performance, Non-Governmental Organizations
[1] The Commission for the European Communities (2001). Available at: http://www.europarl.europa.eu
[2] (ISO 2004). Available at: https://www.iso.org/standard/
[3] The World Business Council for Sustainable Development (2000). Available at: http://www.wbcsd.org/
[4] Kotler, P. & Keller, K. L. (2012). Marketing management 14th Edition Upper Saddle River, N.J.: Prentice Hall.
[5] Dahlurud A. (2008). How corporate social responsibility is defined: an analysis of 37 definitions. Corp. Social. Responsibility. Environment: MGMT, 15: 1–13. DOI: 10.1002/csr.132
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Paper Type | : | Research Paper |
Title | : | "History OF Aloe Vera" – (A Magical Plant) |
Country | : | India |
Authors | : | Dr. Indu Mehta |
: | 10.9790/0837-2208162124 |
Abstract: The Aloe Vera plant has been known and used for centuries. It is a true gift from nature. Ancient records show that the benefits of Aloe Vera have been known for centuries with its therapeutic advantages and healing properties. Many ancient works including the Bible, refer to the use of Aloe. 6000 years old carvings of the Aloe Vera plant were discovered in Egypt. It was considered the "Plant of immortality" and was offered as a burial gift to the deceased pharoahs. 2000 years ago, the Greek scientist regarded Aloe Vera as the Universal panacea. The medicinal use of Aloe was already mentioned more than 4000 years ago in a collection of Sumerian clay tablets dated 2100 B.C.............
Keywords: History, Aloe Vera, Medicinal uses, Cultivation, production, properties.
[1] A History of Aloe Vera : from the Arabian desert to that cream you use on your hand, BMC Series blog, Bio Med central, the open Access Publisher, (blogs.biomedcentral.com).
[2] Atherton, P., (1997), The essential Aloe Vera : The actions and the evidence, II edition.
[3] Atul, N.C., Santhosh, K.C., Bhattacharjee, C., Subal, D.K. Kannan, K., (2011), Studies on immunomodulatory activity of Aloe Vera (Linn), International journal of applied biology and pharmaceutical technology 2:19-22.
[4] Baldwin, Gertrude, ALOE VERA, The Benefits of the use of Aloe Vera in Herbal Preparations, Dr. Chistopher's – Herbal Legacy, "Natural Healing with Herbs for a Healthier you". (www.herballegacy.com).
[5] Davis, RH, Aloe Vera : A scientific approach, Vantage Press, New York
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Paper Type | : | Research Paper |
Title | : | Nigeria's Ethnic Pluralism: a Challenge to Political Participation and Nation Building |
Country | : | Nigeria |
Authors | : | Lanre Olu-Adeyemi |
: | 10.9790/0837-2208162534 |
Abstract: Ethnic pluralism is an albatross to political participation and Nation Building in Nigeria. It has negatively impacted on the country's democratisation and Nation Building process in a way that political platforms now reflect ethno-national characters while the elites manipulate ethnicity in the quest for political power. Primary and Secondary data were used to show the tendency towards separatist political orientation among key political actors. The paper argued that the various crises generally associated with political participation and competition reflects the fear of possible perpetration of a situation of permanent majority and permanent minorities. It concludes that the above tendencies have greatly hampered political participation and the process of Nation Building in Nigeria and therefore, recommend the restructuring of Nigeria's governance process; tackling indigenship crisis as well as a Conference of ethnic nationalities as the panacea to the problems that ethnicity have constituted.
[1]. Akinyemi, A.B., Cole, P., and Ofonagoro, W (eds) (1979) Readings on Federalism, Lagos: Nigerian Institute of International Affairs, NIIA.
[2]. Anderson, B. (1994) Imagined Communities, London: Verso Publishers Christenson, R et al (1979), Ideologies and Modern Politics, New York: Dodd, Mead & Co Egwu, S.G (1998) Democracy at Bay: Ethnicity and Nigeria's Democratic Eclipse: 1986- 1995, Jos: AFRIGOV
[3]. Joseph, R.A (1991) Democracy and Prebendal Politics in Nigeria: The Rise and Fall of the Second Republic, Cambridge: University Press Lewis, A. (1985) Politics in West Africa, New York: University Press Mimiko, N (1995) Crises and Contradictions in Nigeria's Democratisation Programme. 1986-1993, Akure; Stebak Printers.
[4]. Okpu, U. (1985) Ethnic Minority Problems in Nigeria: 1960-1965, Stockholm: Libertrick Press
[5]. Rokkan, S. (2000) "Dimensions of state formation and nation building. A possible paradigm for research on variations within Europe," in Tilly, The formation of National States, Oxford: Blackwell.
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Abstract: Despite rapid economic growth in Bangladesh, overall prevalence of electrification for households is 60% for the nation but much lower for rural areas at only 42.5%. In this context, this study aims to examine the potential of renewable energy technologies like Solar Home System to meet the unprecedented energy demand and thereby contribute in uplifting the rural living standard. By extracting the research concentrations and findings of pertinent studies, this paper attempts to identify the gap in present literature on the significance of solar energy usage to promote sustainable rural development..........
Keys word: Rural Development, Sustainability, Solar Electrification, Solar Home System
[1] P. Mishra, and B. Behera, Socio-economic and environmental implications of solar electrification: Experience of rural Odisha, Renewable and Sustainable Energy Reviews, 56, 2016, 953–964.
[2] Statistical Yearbook of Bangladesh, Statistics and Information Division, Ministry of Planning, Government of the People's Republic of Bangladesh, 2012.
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Abstract: The universal call for heeding sustainability has been deep rooted in almost all walks of human life. The materialisation of the global agenda of creating a sustainable world has witnessed several epoch making educational policies, procedures and programmes being formulated and implemented at global, national and regional levels. Creating environmentally literate citizens or ecoliterates have been one of the major objectives of Education for Sustainability (EfS). The paper examines how far the learning experiences have contributed in fostering Ecoliteracy among the students of higher education. For comprehending this, a survey was conducted by selecting a representative sample......
Keywords: Education for Sustainability (EfS), Ecoliteracy, Ecoliterates, Sustainability, Higher Education.
[1]. Thapa, B., Environmentalism: The relation of environmental attitudes and environmentally responsible behaviors among undergraduate students, Bulletin of Science, Technology & Society, 1999 Oct, 19(5), 426-38. [2]. UNESCO, UNEP, The Tbilisi Declaration, In Intergovernmental Conference on Environmental Education, 1977. [3]. Brundtland, G. H., Report of the World Commission on environment and development:" our common future." United Nations; 1987. [4]. Summit, J., World summit on sustainable development. United Nation, Washington. 2002. [5]. Hoody, L., The Educational Efficacy of Environmental Education, State Education & Environment Roundtable, San Diego, California, 1995.
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Abstract: Kosi Plain has been the focal point of out-migration due to devastating floods of the notorious River Kosi. A considerable size of these out-migrants are people of scheduled castes. This article presents an analysis of migrant and non-migrant scheduled caste people in terms of their attitude towards formulation of social network and socialization pattern.Due to the out side exposure migrant families have opened up whereas majority of non-migrant families are still living with their traditional pattern.
[1] Maclver, R.M. (1962): Elements of Social Science, Macmillan& Co., p. 144.
[2] Lundberg, G.A. (1963): Sociology, Harper and Row Publication, p. 201.
[3] Khan, T.A. (1999): Social structure of migrant population, Rajesh Publications, New Delhi.
[4] Hugo, G.J. (1983): Population Mobility and Wealth Transfer in Indonesia and other Third World Societies, paper of the East-West Population Institute No. 87, Honolulu, Hawaii
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Abstract: The General Studies Programme was launched into the Nigeria's tertiary institutions' curricula in order to satisfy the longing for students to be well-grounded in interdisciplinary studies so as to compete well with their counterparts in other parts of the world and particularly to enable students gain deeper insight into their environments and ensure that before they settle down in their areas of specialization, they are exposed to major areas of learning in Humanities, Natural Sciences, Use of English, Peace and Conflict Resolution, Citizenship Education, Logic and Philosophy...........
Keywords: Education, General Studies Programme, Citizenship Education, Political Participation
[1] Esu, A. &Junaid,A. , "Educational Development: Traditional and Contemporary" http://education.onlinenigeria.com/?blurb=536 accessed 29/3/2017.
[2] Nweke, C.C & Nwoye. C. D. (2016): "Higher Education and General Studies in Nigeria: A Philosophical Investigation" Mgbakoigba, Journal of African Studies Vol. 6, No.1 p.5
[3] Oluwatusin, A. O. & C. K. Arowosegbe. (2014): "Electoral Politics and Women Political Participation in Nigeria: A Case Study of 2003,2007& 2011 General Elections in Ekiti State" IOSR Journal of Humanities and Social Science Vol. 19 Issue:2 (Version-3) p63.
[4] Oluwatusin, A. O. (2013): "An Assessment of Women Political Participation in Ekiti State, Nigeria. An Unpublished PhD Thesis submitted to the Department of Political Science, Ekiti State University p 61.
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Paper Type | : | Research Paper |
Title | : | Independece Of Business Based On Moral Ethics In Tourism Destination Enterprises |
Country | : | Indonesia |
Authors | : | Drs. Joko Samboro, MM |
: | 10.9790/0837-2208166065 |
Abstract: This research is developed from the results of research that has been done on the previous tourism industry business namely the low ability to manage the business that will have serious impact on business continuity, based on it need to be applied suitable method for business independence on tourism destination entrepreneur, is effort based on religion moral Get the solution to the constraints faced, because with ethical-based ethics that psychologically make them strong and successful in carrying out its business, supported the principle that ethical-based business ethics not only benefit but also blessing. The results of the development of the book Moral-based Entrepreneurship Ethics provides an understanding...........
Key words: Entrepreneurial independence - tourist destination - moral ethics
[1]. Covey, Stephen R..2009. The Seven Habits of Highly Effective People, Revision edition, translator: Lyndo Saputra, Jakarta: Binarupa Aksara.
[2]. Gibson, Ivancevich dan Doonelly,. 2013. Organization and Management, Behavior, Structure and Process, Translator Djoerban Wahid, Fourth Edition, Jakarta: Erlangga Publisher.
[3]. Kant, I. 2006. Fundamental Principles of the Metaphysics of Ethics. Australia, Trans. T.K. Abbott Longman.
[4]. Samboro, Joko. 2008. Analysis on the Level of Customer Satisfaction for Internet Services, Istishoduna Jurnal Ekonomi dn Bisnis Islam, Jan 2008.
[5]. Samboro, Joko, 2011. Influence of Brands on Retail Customer Loyalty. Proceedings of Research Vol;1, No:1