Abstract: This study examined the influence of media body model and objectified body Consciousness on body image and whether self-esteem moderates the relationships. One hundred and twenty female adolescents aged between 14 and 17 years (M = 15.58 years, SD =1.07 years) participated in the study. Media body model was varied into thin and fat media models. The Objectified Body Consciousness (OBC) Scale, Body Image Acceptance and Action Questionnaire and the Rosenberg Self-Esteem Scale were the study materials used to measure objectified body consciousness, body image and self-esteem respectively. Moderated regression statistic (MRS) revealed that MBM and body surveillance and body shame dimensions of OBC significantly and negatively predicted body image. Control belief however positively predicted body image. Self-esteem significantly moderated the relationship between body surveillance and body image and between control belief and body image. The findings suggest that MBM, OBC and BI are of concern to female adolescent and there is a great need for education and awareness on the effects of the media on female adolescents with emphasis on controlled media exposure. Counselors and therapists.......
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