Abstract: Understanding consumer behaviour is fundamental to modern marketing, making it essential for effective marketing management. While consumers may articulate their needs and desires, their actual behaviour often diverges, reflecting deeper motivations they might not even recognize. India's consumer market is currently flourishing, fuelled by the nation's robust economic growth. This expansion is largely driven by a youthful population with increasing disposable incomes and easy access to financing options, leading to remarkable market outcomes......
Keyword: Consumer behaviour, Consumer Durables, Consumption decision
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