Abstract: In the DRC, the world of fashion craftsmanship is a victim of the effects of liberalism, which constantly push craftsmen to improve the quality of their products and services, production processes, brand identity and quality. effectiveness of their marketing strategies, if they want to improve their business results, productivity and competitiveness and win the hearts and minds of customers. Understand the market, especially the behavior of consumers and competitors, to hope for success as a business......
Keywords: promotion, workshops, fashion, crafts, market
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