IOSR-JHSS   Volume-26 ~ Issue-6 ~ june 2021

Abstract: This research paper provides an analysis and discussion in the short-story of Uttara Bwiswmuthiary. She is a writer of Bodo literature. Women have the same rights as men, but they are not given the status as a primary in the society as well as the family. For which women are suffering mentally and physically in their lives and struggle due to conflict. They have to fight against men and the society for their rights. This paper attempts to highlight the image of women reflected in the short story of the Bwiswmuthiary. It is observed that she is not behind in focusing on women in her stories. Like other writers, she too has focused on women's suffering and struggle. She has focused on the life of a widow, how a widow has fought for her rights with society, and is prey to men. Her story has seen some questions arising in the minds of women.

Key Word – women right, women struggle, traditional, sacrifice, identity

[1]. Basumatary, Rakhao (2012). Boro sungdo soloni zarimin. Barama: Nilima Prakashani.
[2]. Bwiswmuthiary, Uttara (2006). Raikhos Fisa. Kokrajhar: Pioneer Printers.
[3]. Bwiswmuthiary, Uttara (2008). Hawasi. Kokrajhar: Pioneer Printers.
[4]. Bwiswmuthiary, Uttara (2013). OnthØb. Kokrajhar: Pioneer Printers

Abstract: This research is focused on the use of Navarasa in advertisement. The advertising agencies are adopting this concept of emotional appeal of a particular product and distribute among its target customers. The objective is to understand the nine sentiments are being portrayed in every single advertisement. The purpose of the study is to understand the aesthetic sentiments of Indian Natysahstra as nine sentiments of human nature and its implication in advertisement on the point of selling a product. To understand the emotional appeal of the product in terms of an effective marketing. The advertisers may use any one rasa from the Navarasa to broaden the idea of attachment, belongings, image building and loyalty.

Keywords: Aesthetic, emotional appeal, sentiments, brand, nine emotions, marketing

[1]. Bercea, M. D. (2012). Anatomy of methodologies for measuring consumer behavior in neuromarketing research. Proceedings of the Lupcon Center for Business Research (LCBR) European Marketing Conference; August 9–10, 2012; Munich, Bavaria, Germany. [2]. Guy, Cook. (2001). The Discourse of Advertising. London: Rutledge. Rathnayake Sangeeth R.G. (2015). Sabaragamuwa University Journal Volume 14 Number 1; May 2015, pp 33-40 ISSN 1391-3166; eISSN 2386-2041 DOI: http://dx.doi.org/10.4038/suslj.v14i1.7690.
[3]. Nadikeshava. Abhinaya Darpan [4]. Madhukar Sabnavis New Delhi, January 20, 2013 23:59 IST. https://www.business-standard.com/article/opinion/madhukar-sabnavis-adbhuta-rasa-in-advertising-109100200033_1.html
[5]. Madhukar Sabnavis, Country Head—Planning and Discovery, Ogilvy and Mather,

Abstract: The study was aimed at describing the relationship between psychological well-being (BP), personality traits (PD) and coping strategies (EA) in older adults. The participants were 82 older persons (76% women), from different cities in Chile, with an average age of 72 years. Participants answered Ryff's Psychological Well-being Scale; the Neo Five-Factor Inventory (Neo-FFI); and the Coping Strategies Inventory (CSI) by Torbin, all in their abbreviated versions adapted to Spanish, for the elderly population. The results showed a direct and significant relationship between BP and......

KEY WORDS: psychological wellbeing, coping strategies, personality, older adults.

[1]. Almeida, DM, Charles, ST, Mogle, J., Drewelies, J., Aldwin, CM., Spiro, A. & Gerstorf, D. (2020). Charting adult development through (historically changing) daily stress processes. Am Psychol. 75(4):511-524. doi: 10.1037/amp0000597.
[2]. Arnold, M., Herrera, F., Massad, C. & Thumala, D. (2017). Quinta encuesta nacional de Inclusión y exclusión social de las personas mayores en Chile. Santiago de Chile: Ediciones Servicio Nacional del Adulto Mayor.
[3]. Baek, Y., Martin, P., Siegler, L., Davey, A., & Poon, L. (2016). Personality Traits and Successful Aging: Findings from the Georgia Centenarian Study. The Intenational Journal of Aging and Human Development, 83(3), 207-227. doi: 10.1177/0091415016652404
[4]. Baltes, P., & Schaie (1973). Lifespan development psychology, personality and socialization. New York: Academic Press.
[5]. Baltes, M. (1987). Theoretical porpositions of life span developmental psychology: on de dinamics between growth and decline. Development psychology, 23(5), 611-626

Abstract: Among many composers of the.....

[1]. Bharata Muni (edited by Dr. Manomohan Ghosh) 2007, , Varanasi: Chowkhamba Sanskrit Series Office.......

Abstract: The Internet and digital media provide an opportunity to the young population for political discussion through various online groups, pages, and accounts. The use of the Internet has become the main source of political efficacy and political participation, enhancing awareness about political knowledge. The relationship between the use of digital media and political participation has been explored and discoursed by various researchers. Current study observes this relationship in the context of Ujjain District, Madhya Pradesh.The research intends to explore the use of digital media among youth and its subsequent association with their political participation. For this purpose, a survey has been conducted amongst vikram university students in ujjain city in order to measure the use of social networking sites along with their online political activities

Keywords: Internet, digital media, new media, social media, political participation, youth

[1]. Mhlomi, Y., & Osunkunle, O.(January 2017).Social media and youth political participation in south Africa's 2014 general election. DOI: 10.18820/24150525/Comm.v22.12 https://www.researchgate.net/publication/320902966_
[2]. kaur, M., & Verma, R.(June 2016).Social Media: An Emerging Tool for Political Participation.international journal of social and organizational dynamics in IT5(2):31-38. DOI: 10.4018/IJSODIT.2016070103https://www.researchgate.net/publication/304536968_
[3]. https://sannams4.com/digital-and-social-media-landscape-in-india/
[4]. Bimber, B., & Copeland, L. (2011, August 25). Digital media and political participation over time in the US: Contingency and ubiquity. Paper prepared for presentation at the Annual Meeting of the European Consortium for Political Research, Reykjavik, Iceland. https://ecpr.eu/Filestore/paperproposal/db466b6c-9c16-4491-b92a-32f1b0e80273.pdf
[5]. Schulz, W. (2005, September). Political efficacy and expected political participation among lower and upper secondary students. Paper prepared for the ECPR General Conference, Budapest, Hungary. https://files.eric.ed.gov/fulltext/ED499264.pdf

Abstract: Phenomenology studies concentrates on the consciousness and lived experiences of an object but these studies have widely been criticized in academic studies of traditional systems learning in Sub Saharan continents due to its inbuilt limitations (Mutema, G. 2009). Edmund Husserl established phenomenology (Edmund Husserl 1910), as a scientific method of qualitative research through which we can learn from others lived experiences(Brian E. Neubauer,2019).The main aim of phenomenology is to understand what experienced and how experienced (Teherani A 2015).Traditional knowledge systems are still used by African indigenous communities for experimenting.....

KEY WORDS: Phenomenology, Traditional knowledge systems, indigenous communities

[1]. Mutema, G.,(2009). Phenomenology, Hermeneutics and the study of indigenous knowledge systems. Indilinga: African Journal of Indigenous Knowledge Systems. [2]. Edmund Husserl, E.,(1910). "Philosophy as Rigorous Science," trans. in Q. Lauer (ed.), Phenomenology and the Crisis of Philosophy,(1965) New York: Harper
[3]. Neubauer,E.,Brian; Witkop,T.,Catherine ; Varpio,Lara,(2019). How phenomenology can help us learn from the experiences of others.Perspectives on Medical Education,8-(2):90 [4]. Teherani,A.; Martimianakis, T.; Stenfors-Hayes, T.;Wadhwa, A.; Varpio,L.,(2015). Choosing a qualitative research approach. J Grad Med Educ.,7:669–70.
[5]. Fenta, T., (2000). An Overview of Indigenous Knowledge Practices in the Ethiopian Farming Systems. Proceedings of the workshop on First Annual Meeting of the Association for the Promotion of Indigenous Knowledge. Addis Ababa, Ethiopia

Abstract: Universal health coverage(UHC) ensures that all people can access the health services they need, without being exposed to financial hardship. This calls on governments and health stakeholders to build on the political commitment that health is a good investment and reduce the number of people who pay out of pocket for healthcare. This can be said to true of the Makueni UHC policy. In Makueni county, UHC became a reality with the rest of Kenya playing catch up and learning from their journey. While a policy's entrance onto the political agenda is not random, Makueni county has been able to provide UHC since 2016 dubbed, 'Makueni care'. The quest to achieve UHC is explicitly a political process with a variety of strategies to shape organizational change that accompanies health systems reform capitalize on political windows of opportunity. Political change makes it more....

KEYWORDS; Universal health coverage (UHC), multiple streams framework, Makueni care, windows of opportunity

[1]. Africa health agenda international conference commission. (2021). The state of universal health coverage in Africa[2]. Atupem, G. (2017). Applying John Kingdon's three stream model to the policy idea of universal preschool. BSU honors program theses and projects. Item 245. Available at: http://vc.bridgew.edu/honors_proj/245, 1-13.
[3]. Béland, D., & Howlett, M. (2016). The role and impact of the multiple-streams approach in comparative policy analysis. Journal of comparative policy analysis: research and practice; 18:3; DOI: 10.1080/13876988.2016.1174410, 221-227.
[4]. Berman, P., Azhar, A., & Osborn, E. J. (2019). Towards universal health coverage:governance and organisational change in ministries of health. BMJ Global Health ;4:e001735. doi:10.1136/bmjgh-2019-001735, 1-7.
[5]. Cairney, P., & Jones, M. D. (2016). Kingdon's multiple streams approach: what is the empirical impact of this universal theory? Policy Studies Journal, 44; doi: 10.1111/psj.12111, 37-58.

Abstract: The purpose of this study is to determine the influence of head teachers' facilitation of teachers' professional growth on pupils' performance in Kenya Certificate of Primary Education in public primary schools in Meru County. The objectiveof the study was to establish the influence of facilitation of teachers' professional growth by the head teachers on pupils' performance in KCPE in public primary schools in Meru County. Descriptive survey research design was adopted and a sample of 67 head teachers, 389 teachers and 778 pupils was drawn from 67 public primary schools in Meru County. The instruments used were the questionnaires for head teachers and teachers while focus group discussion was applied to collect data from the pupils. Descriptive statistics were used in the analysis. The.....

KEY WORDS: Facilitation, Head teachers, Public primary schools, Pupils' KCPE performance, Teachers' professional growth

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